Your Somerset Area Small Business Accountant Explains: Networking Done Right

Your Somerset Area Small Business Accountant Explains: Networking Done Right

November 6, 2012

First, a bit of a warning for you:

You wonder why I have nothing to say about the election results? Well, the reason is this: I write these blogposts on Monday. Yes, on weeks such as this, it’s quite inconvenient, and even makes me look a little bad — but I also must say that I would make a small sacrifice of timeliness, for the sake of clarity and rhythm. Running our little Somerset Area tax service office as excellently as it deserves requires that I be on top of my game!

And I can’t think of a better way for *my* brain to start my work week than to get these together on Monday morning. And, because of client and workflow, these often don’t make it out the virtual door until later in the week. (I do have more than one person read what I write before it’s posted, after all!)

Anyway, I promise to have a full “post-mortem” on election results — at which point, you’ll get “Mark Clark’s Take On Post-Election Taxes” for Somerset Area area small businesses 🙂 — in the next couple weeks … but until then, I’m keeping my powder dry.

But before I get to my article, one more thing I should point out: Did you see George Lucas’ Jedi tax move last week? Not just selling his business for a tidy sum … but doing it under 2012 tax law. THAT puts the force on his side, for sure.
http://articles.marketwatch.com/2012-11-01/news/34849021_1_financial-adviser-lucasfilm-long-term-capital-gains-tax

Do you have year-end moves that you should make now? Like taking more income this year than next, if you somehow have some discretion on it?
 Be sure to talk it through with us. This is, after all, what we do. 606-678-4372

Now, back to what I felt excited about writing on this week…

Your Somerset Area Small Business Accountant Explains: Networking Done Right
If you want to succeed in your business, then meeting people who’ve already succeeded before you around here in Somerset Area is going to be a huge help. In fact, this could be the sole difference between success and failure. But how do you network locally and at seminars? Learn from my mistakes… and from my many years of seeing these groups work. Because this “mini crash course” I’ve put together will help you build relationships that’ll help boost your network AND your business.

And, of course, these tips hold true in online networking, as well.

Make Friends First
In my experience, this business axiom holds very true: “All things being equal, people prefer to do business with people they like. All things not being equal, people still prefer to do business with people they like.”

If you want someone to share with you their success techniques for building their business, then the first step is to build a friendship with them. Get to know them as human beings, and allow them to get to know you. Show a little vulnerability, as well as curiosity and interest towards them. Ask them how they made the Somerset Area market work for them — not against them … and take notes!

Once you have a bit of a relationship, THEN talk business.

Give First, Before You Take
Perhaps you’ve discovered a marketing or management technique that’s been working really well for you — so don’t horde it for yourself. There has to be some “give” as well as “take” in any kind of business relationship. Share your knowledge and your insights freely, and others will do the same.

Take The Next Step: Join a Mastermind Group
Meeting with other likeminded people on a regular basis can really help drive you forward.

There are two important things that happen when you’re around other people like yourself: First of all, you get to share ideas, techniques and stories that’ll help you figure out more ways to be successful.

The other thing that happens is that you start to build off of each other’s momentum. If one person is making more money than the others, everyone else will start making more money. Everyone will start taking more action. The energy begets more energy.

If there isn’t a mastermind group near you, then start your own group. It’s not that hard to find like-minded people near you. Get these people together and ask them to bring people they know. Soon, you’ll have a great group of likeminded individuals.

Find a Mentor
If you’re bringing in $20,000 per month to your business, and want to be doing $50,000 a month, then find someone who’s making $100,000 a month.

This relationship can be a paid relationship, a friendship or a mastermind group relationship. Whatever you need to do, just make sure you have someone in your life who’s where you want to be financially. This will have a magnetic effect on your finances. You’ll slowly but surely start making more money.

The bottom line is: WHO you spend time with has a great deal of influence on your success. So make sure you’re networking properly — that you’re spending your time with the right people.

Thanks for your time today — and please feel free to share us with your friends! We thrive on serving our clients as well as they’ve ever been served … and having them say so to their associates.