Somerset Accountant Says: “Don't Just Be a Provider”
March 19, 2012
Yes, this is the last week of tax season (though, as you should know, the deadline is actually Tuesday, the 17th) — so why am I taking this time to write to you about your marketing and business strategy?
Simple — I’ve taken what I’m about to write to you to heart. After all, as my clients (both here in Somerset Area and beyond) should know by now, I’m not a normal accountant! Running our Somerset Area accounting firm, as I do, means that I get to wear many hats. But I never lose track of what I can do better than anyone else on my staff. I’d like to lift your vision about how you conceive of YOUR primary task as a business owner.
This is something I’ve picked up along the way which has definitely benefited the growth of our firm. You see, you have resources (staff, accountants, software, etc.) which are able to take care of the “details”, while you focus on the marketing and positioning of your business. This is, indeed, your primary task as a business OWNER (because you are not just a “do-er”).
Somerset Area’s Small Business Accountant Says: Be More Than A ProviderI’m curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man?” Did you become a small business owner because you enjoy marketing?
Probably not. But, if you’re going to continue to grow your business you have to realize this important fact: You are a marketer, not a service or product provider. Let me quickly show you the difference between a marketer and a service/product provider.
A Service/Product Provider: Has products or services Talked to prospects Has customers Owns a business Hopes they’ll stay in business
A Marketer:Sells products/services
- Continually talks to a list of prospects
- Builds relationships with customers
- Grows their business
Is building their business futureSo how do you become a marketer?
Well, here are a few questions I want you to think about:
* Do you know the difference between advertising and marketing?
* Are you building your prospect and customer lists?
* Does your business have a marketing “system” in place? Remember, smart marketing can make the difference between doing “alright”, and skyrocketing your business.
Yes, I’m an accountant–but you must understand, I’m a local business owner too, and these are hard-won lessons.
I want your business (and mine) to grow, and grow FAST–even during this crazy economy.