Somerset Accountant Is ”Buried Under Paperwork”
March 11, 2012
I find it amazing how quickly people get lost in the details of the day-to-day operations of their Somerset Area small businesses and lose sight of what’s most important. And this is not just about your staff or team members … this is for principals and business owners, too!
How do I know this? Well, here at Team Mark, we’re looking at about 20 days left during our most intense time of the year. Right around now, it’s extremely easy for me to hunker down into a pile of tax forms, ignore my staff AND my long-term goals for this business. And I know I’m not alone in this — right?
You see, what I’ve seen is that when you focus on something enough, it becomes “big” and crowds out room for the truly big issues. The client service coordinator focuses on moving the paper, getting the phone answered … and maybe just as much on the person in the next room she doesn’t like, the chair that squeaks… and on and on.
We all need to be brought back to what’s important in business. Over and over. It adds purpose to what we do. It’s also the magic ingredient that separates the good from the great. And I’m here today to remind you of it…
Your Somerset Area Accountant Shows How To Keep The Big Picture Alive To Yourself and Your Staff
What are the most important tasks in your business? Taking care of customers and growing profits. Add any trendy business philosophy you want on top of that, and it still gets down the same thing. Everyone on your team should either be adding revenue or helping to control expenses.
I suggest you (constantly) ask your staff–and yourself–what they can do to help:
1. Get more customers
2. Keep customers longer
3. Increase the amount of each transaction
4. Control expenses
5. Get more referrals
6. Get testimonials
7. Make operations more efficient
So, in that vein, here’s a discussion you can have at your next staff meeting:
* Review and discuss these 7 issues
* Ask everyone to write down the things that would help them do their job better (or obstacles that are in their way)
* Ask everyone to write down ideas for each of the 7 issues between now and the next staff meeting
* Review everyone’s first draft privately or as a group in your next staff meeting Everyone in your business must be involved in growing revenue or controlling expenses.
They must see their role in that part of the business. And YOU–the business owner–must keep that discussion alive and dynamic.